When it comes to how and where to share your podcast, there are a lot of options. When you think of podcast platforms you likely come up with places like Spotify, Apple, and Pandora. Those are some great options, but there are many more podcast platforms you can choose from.
In this Mr. Thrive Media blog post, we’re going to take a look at everything you need to know to get started sharing your podcast. Podcast directory platforms are a critical part of podcasts in the digital ecosystem. The right platforms get your podcast on the radar of the audience you’re hoping to reach.
Podcasts around the world use different options for podcast platforms from this list. Before you decide which platform is right for you, let’s take a look at what a podcast platform is and how to choose them.
What Is a Podcast Sharing Platform?
Learning what a podcast sharing platform does for your podcast is the first step to choosing the right platforms. If you’ve heard of podcast hosting platforms before, you might be thinking the two are one and the same. You’re not alone in that thought. In fact, some podcast sharing platforms also have hosting capabilities. It can be a tangled web of platforms.
A podcast sharing platform is the platform where you stream your podcast episodes. When you go to use a sharing platform, your podcast is already online through a hosting platform.
The sharing platform, from Spotify to Samsung Podcasts, is a streamlined service to share your podcast with listeners on that service. It helps you get your podcast out, and makes it easier to access for your listeners.
What Is a Podcast Hosting Platform?
The term podcast hosting platform tends to go hand in hand with information about how and where to share your podcast. Getting your podcast in the ears of your listeners starts with the right hosting platform. That hosting platform can be the place where people listen to your podcast, but that isn’t always the case.
A hosting platform is the place where you upload the files for your podcast episodes. From there, you use a link, your RSS feed, to share your podcast on listening platforms. You can think of your RSS feed as a backlink to your podcast. When you share the RSS feed, you’re sharing a direct podcast link.
Choosing a Podcast Platform
When it comes to choosing how and where to share your podcast, it’s all about where you want people to find your episodes. If you’re going after a specific audience for a platform, the choice is easy. That can be a good option to start with. You can find a lot of listeners through Spotify, Apple Podcasts, or whichever platform suits you best.
That said, having your podcast available on multiple platforms is generally the best idea. The more places people can find you, the better. Choosing at least three podcast sharing platforms is a good place to start.
The Podcast Directory: Most Popular Podcast Platforms
These 10 most popular podcast platforms are a good list to start with for how and where to share your podcast. There are others, but if you have your podcast on a few of these you’ll cover a lot of ground with listeners. They’re all similarly easy to get your podcast up and running on. As you grow your podcast, you’ll find even more that work for you.
Apple Podcasts is one of the most popular streaming services for podcasts. That popularity means it can take quite a bit of time to be approved for Apple Podcasts. You should submit your podcast here early on. You’ll also need an Apple ID before you can submit your podcast.
For Google Podcasts, the review and acceptance process can take as little as 24 hours or up to a week. Through your Gmail account, you’ll head to the Google Play Podcast Portal and follow the instructions from the button that says “Add a Podcast.”
For Spotify, getting accepted after uploading your podcast generally takes up to five days. An important note for Spotify is, you’ll need at least episode fully uploaded for Spotify to view your podcast and accept it. To get started, you need to get a Spotify account and link your RSS feed.
The Samsungs Podcasts procedure for sharing your podcast follows a similar structure to others on this list. You need to create a Samsung Podcasts account, add your RSS feed, and validate it. Then you submit your show for review to be included on the app.
For Stitcher, you start by creating a content provider account. Then, through the “Add Show” button, you add your RSS feed and any show details. From there, you submit your podcast and wait to be approved.
TuneIn has a special feature out of the platforms on this list, it also shares your podcast on Amazon Alexa. To sign up, go to the TuneIn email submission form, send your request in, and wait to be approved for TuneIn and Amazon Alexa.
For iHeartRadio, you start by going to the podcasters page of the iHeartRadio site. Click on “Submit Your Podcast” to start the process. From there, you will either log in or create an account, and add your podcast details.
To use Pandora for Podcasters, log in or create a Pandora account to get started. From within your account, the process is similar to every other platform. You’ll need your show details and RSS feed. It can take up to four to six weeks for approval from Pandora.
For Deezer, your first step to get your podcast shared on their site is to click the “Publish My Podcast” button. From there, enter your RSS feed and click “Next.” You’ll receive a confirmation email from Deezer to move forward.
Amazon Music and Audible
You can get your podcast on Amazon Music and Audible in one go. From the Amazon Podcast website, click on “Get Started.” Sign into your Amazon account, or create one. Submit your RSS feed, and then confirm your show.
Frequently Asked Questions About How and Where to Share Your Podcast
How and where to share your podcast is one of the key questions every podcaster asks at some point in their podcast journey. There are other questions that fall within that same area of podcast production and sharing. Our answers to these frequently asked questions will give you more information. They’ll help you make the best decision about where to share your podcast.
How Do I Host My Own Podcast?
You can technically host your own podcast on your website, but it’s not recommended. Using a hosting platform gives you support with how your podcast is uploaded and saved online. It also means you don’t have to figure out coding for hosting your own podcast.
If you’re looking to host your own podcast, the best option is to use a hosting platform. From there, you can use the RSS feed link from that platform on your own website. That will give you a direct podcast link on your site, without the hassle of everything that goes into hosting.
Where Do People Host Their Podcast?
Some of the most common hosting sites podcasters use are:
The features you want to look for in a hosting platform include data storage, analytics, seamless integration, and the right price. This list of podcast hosting platforms is full of good options, all of which check boxes on the list of features you need.
What Does It Cost to Host a Podcast?
On average, hosting your podcast through a platform costs around $10 or $15 a month. You also have the option to set up your own site for hosting. Using your own site, however, means you’ll need quite a bit of bandwidth and space on your site. The amount it costs to work with a hosting platform is worth it.
How Long Should a Podcast Be?
There isn’t one length of time that is best for all podcasts. Somewhere within the range of half an hour is usually good to aim for. For some podcasts, anywhere from 15 minutes to 30 minutes is the perfect amount of time. There are also podcasts that go up to 90 minutes, and keep their audience captivated the entire time.
Sharing Your Podcast: Finding Your Host, Getting the Most
Once you’ve learned how and where to share your podcast, it’s time to get your episodes live. You can start your marketing, and share the message that your podcast is available. Mr. Thrive Media can help you there, and with all facets of podcast production and distribution.