Creating self-sustaining digital marketing is a goal business owners across all industries can reach for and achieve. Whether you’re creating blogs for podcasts, designing an eCommerce website, or starting your very own marketing agency, self-sustaining digital marketing will help you succeed.
In this Mr. Thrive Media blog, we’ll dive into the definition and nuances of self-sustaining digital marketing. We’ll talk about the benefits of creating self-sustaining digital marketing and offer tangible steps you can take toward this goal. Read on to learn how to make your brand and marketing efforts actively work for you.
What Is Self-Sustaining Digital Marketing?
So, what is self-sustaining digital marketing? This piece of the marketing puzzle is an approach to digital marketing built around creating content and plans that require minimal maintenance. No marketing plan is completely free of maintenance needs. Self-sustaining digital marketing is designed to require minimal upkeep at set intervals.
This can include plans such as templatized advertisements and pre-recorded social media content. It could be a batch of blogs that are easy to populate with current information. Your specific industry will have different areas of opportunity for self-sustaining digital marketing.
4 Requirements for Creating Self-Sustaining Digital Marketing
Creating self-sustaining digital marketing can be done in any industry. It can be applied to your marketing plans with ease. There are only a few vital factors for self-sustaining digital marketing to work. These four requirements for creating self-sustaining digital marketing are ways to shape your marketing plan to create content that lasts and engages customers.
1. Brand Cohesion
Brand cohesion is a guiding force in self-sustaining digital marketing. When you have a consistent brand tone, as well as color guidelines and aesthetic plans, it’s easier to create blocks of on-brand content.
2. Evergreen Qualities
Creating content with evergreen qualities means your content is always relevant. You can add to it or recycle it in full. This content is easy to repurpose and turn around and around for self-sustaining digital marketing.
3. Moderate Templatization
Templatization can be a slippery slope in content creation. You don’t want your content to look too similar. A small amount of templatization, however, makes it easier to produce new content with ease. Finding the right balance for your content plans comes with practice.
4. Overarching Buyer Persona Connections
The one thing every brand needs to be successful and consistently create on-brand content is overarching buyer persona connections. These are connections from campaign to campaign, content piece to content piece, that tie into one type of consumer you are trying to reach. This makes it easier to always create content for your audience.
Ways Of Creating Self-Sustaining Digital Marketing
Once you have those four requirements for creating self-sustaining digital marketing in place, it’s time to get started on the creation itself. These six ways of creating self-sustaining digital marketing work for different types of businesses and marketing plans. You can pick and choose what works for you or combine them to cover all your bases.
1. Batch Content Creation Plans
Batching your content creation plans makes it easier to view your content calendar over a long period of time. You can plan for content that is similar and get a headstart on larger projects with more nuance. Having a long-term content plan that requires minimal effort later on starts with batching your plans.
2. Schedule Content Publishing
Scheduling your content publishing goes hand-in-hand with batching your content creation plans. The more you schedule, the less you have to think about marketing campaigns on a daily basis. Try to schedule at least a month ahead, if not two or three months. Leave wiggle room for surprises, and be sure to plan for holidays and specialty promotions.
3. Design Ad Templates
The more time you take to create advertisements, the less time you have to focus on building up your products and services. Designing ad templates can alleviate this issue by giving you a foundation of digital blueprints for creating ads. Make your templates sparse and easy to change in small ways to keep everything fresh.
4. Build Influencer Partnerships
Some of the best, non-content-production ways of creating self-sustaining digital marketing are focused on getting others involved in sharing your content. One way to achieve this goal is by building influencer partnerships. When you work with influencers they share your older content and it’s seen as new in the eyes of their audience.
5. Focus On Community Building
Having a focus on community building is another way of generating user-sharing of your content. Engage with your social media audience to encourage them to actively be a part of your brand. Sharing the word about your products and promotions will come along naturally when they become loyal customers.
6. Build Content Around Your Why
The Simon Sinek book, Start with Why, started a revolution around finding your why behind the work you do. Every business benefits from understanding its why and leading the marketing charge with intention. Build content around your why to make it seamless and easy to create. Your content should always tie back to why you do what you do.
Frequently Asked Questions About Self-Sustaining Digital Marketing
Self-sustaining digital marketing is one of the most useful subsets of digital marketing. It allows you to create a marketing plan and give it touch-ups as needed, without constant stress. It’s something every business owner and marketer should ask questions about in designing their plans. Our answers to these frequently asked questions will get you started.
How Do You Write a Digital Marketing Plan?
The steps to writing a digital marketing plan revolve around deciding on your marketing goals and creating tangible steps to achieve them. It’s similar in many ways to writing a business plan, including a business plan for a podcast. The key steps of writing a digital marketing plan are:
- Defining your marketing goals and budget, to know what you can expect to achieve.
- Building a buyer persona to define who you are trying to reach with your campaign and plan.
- Analyzing your competition and the general market of your industry to learn what you’re up against.
- Selecting your digital channels of promotion and community-building.
- Setting up your metrics to review at the end of each cycle of your marketing plan.
Following these steps leaves you room to grow your digital marketing plan as it advances. You’ll find out what works and what you can improve through these action items.
What Is the Easiest Type Of Marketing?
The easiest type of marketing is digital marketing! Digital marketing takes the least amount of effort and provides the highest rewards. In other words, the ROI of digital marketing is unbeatable. The simplistic setup of digital marketing adds to the ease, with all you need to start being:
- A well-made website
- An email marketing list
- Quality and engaging content, including evergreen content
- Online advertisements and landing pages
- A social media presence that is on brand (an analysis of consumer behavior on social media can help in this endeavor)
- A unique selling proposition that sets you apart from your competition
These are important assets and factors for all businesses. When it comes to digital marketing, however, these facets serve as the foundation of your plan.
What are the 7 C’s Of Digital Marketing?
The seven C’s of digital marketing are:
- Content: the engaging content you create and distribute
- Context: the context of your business, the reason people will want what you’re selling
- Connection: a tangible connection to your audience to draw them in
- Community: a furthering of connection, which is your way to build a loyal customer base
- Customization: the ability to make your brand your own in a saturated digital market
- Communication: timely and effective communication to maintain interest
- Conversion: conversions are the happy result of a well-planned digital marketing structure and sales skills
These seven C’s of digital marketing are a place to check in if you’re wondering how to shape your marketing campaign. They often blur together to create a seamless plan.
What are Templates In Digital Marketing?
Templates in digital marketing are documents and patterns you can use to create a marketing strategy that works time and again. The more you can templatize, the easier it is to create quality content without starting from scratch every time. You can always rework your templates as the business grows, but starting with a few structured pieces makes that growth easier to achieve.
Diving Into Self-Sustaining Digital Marketing: What’s Your Long-Term Digital Marketing Plan?
Whether you’re launching a new marketing campaign or revamping long-standing marketing plans, creating self-sustaining digital marketing is always a good idea. Self-sustaining digital marketing makes it easier to manage your business and find new clients and customers without worrying about your marketing.
Mr. Thrive Media is here to help. Our key marketing services, as well as our podcast production services and connection to virtual assistants, are only a call away. Reach out today to chat with our founder, Chaz Volk, and discover what Mr. Thrive can do for you.